“Boosting Brand Trust” – PowerShot Energy x Marcus Trent (Nexisus Safety)

Objective: Penetrate the college athlete market with a clean energy product
Strategy: Product seeding + game day stories + locker room testimonials
Results:

• 500K+ impressions on IG and Twitter

• 4 micro-influencers joined campaign

• Brand sales up 18% in targeted college towns
  Athlete Quote: “PowerShot matched my hustle — I was proud to promote it.”