Objective: Penetrate the college athlete market with a clean energy productStrategy: Product seeding + game day stories + locker room testimonialsResults: 500K+ impressions on IG and Twitter 4 micro-influencers joined campaign Brand sales up 18% in targeted college townsAthlete Quote: “PowerShot matched my hustle — I was proud to promote it.”
Category Archives: Case studies
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Jun
Jun
Objective: Increase gym sign-ups and local brand awareness Strategy: A 4-week Instagram and TikTok campaign with exclusive training clips, giveaways, and Q&A with Jordan Myles Results: 35% increase in gym memberships in 3 weeks 120K+ local views across social media 200+ uses of branded hashtag #TrainWithApex Brand Quote: “Jordan brought real energy to our brand.