Objective: Increase gym sign-ups and local brand awareness
Strategy: A 4-week Instagram and TikTok campaign with exclusive training clips, giveaways, and Q&A with Jordan Myles
Results:
- 35% increase in gym memberships in 3 weeks
- 120K+ local views across social media
- 200+ uses of branded hashtag #TrainWithApex
Brand Quote: “Jordan brought real energy to our brand. He’s local, real, and people responded to that.”